Training
Sales and cold-call training
Your team picks up the phone more confidently, opens better and handles the objections it hears every day. Taught by a founder who still sells.
Programs
Cold Call & Objection Training
Call audit, opener and value-proposition redesign, an objection system, live role-play and recording review — with scripts and a manager guide your team keeps.
$7.5K–$15KSales Team Performance Training
Discovery, qualification and follow-up for account executives and SDRs, coached against your real calls rather than a generic curriculum.
$7.5K–$15KEnterprise Performance Transformation
Cross-team call analysis, top-performer behaviours, coaching systems, manager enablement and certification.
$50K–$100KEstimates; final scope depends on team size, number of sessions and whether calls are reviewed in advance. Delivered in person in New York or remotely, in English, Spanish or Portuguese.
How it works
Built from your calls, not a slide deck.
Listen first
We review your real calls and sequences before we teach anything.
Rebuild the opener
A first ten seconds that earns the next thirty, for your buyer, not a generic script.
Systemise objections
The objections your team actually hears, with responses they rehearse until they are theirs.
Coach live
Role-play and live call coaching, then recording review against the new standard.
Leave a system
Scripts, an objection library and a manager guide so the training survives Monday.
Off the shelf
Workshops, coming to the Lab.
Packaged cold-calling and outbound workshops for smaller teams are in development.
Join the letter and you will hear first. Until then, any team can start with a one-hour session with Nick.
Hear your team’s calls with fresh ears.
One paid working session with Nick. If there is a bigger engagement in it, you will know by the end of the hour.